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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must…

What ‘Black Friday In July’ Taught Retailers This Holiday Season

Amazon Prime Day — or “Black Friday in July” — offered several lessons for retailers to not only help them plan for…

Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle…

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