Gen X

Moving into the Metaverse: Social Commerce Provides a Blueprint

Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse. The metaverse is a…

Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

The past two years have been chaotic for the average person, which has impacted just what they’re looking for when they shop….

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

#RIC18: Unlocking The Secrets Of Gen Z Shoppers

Retailers are engaged in a “race for relevance” as they try to meet the needs not only of Millennials but the generations…

Millennials, Gen Z Value Brick-And-Mortar More Than Older Peers

Although Millennial and Gen Z shoppers have been raised with Internet connections, they still appreciate a fulfilling trip to the store. In…

Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in…

Findings From American Express Business Insights, IBM Indicate Promising Year For Retail

Mercedes-Benz Fashion Week is a must-attend event for fashion designers, buyers and tastemakers to get a first-hand look at the season’s hottest…

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Gen X

Moving into the Metaverse: Social Commerce Provides a Blueprint

Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

#RIC18: Unlocking The Secrets Of Gen Z Shoppers

Millennials, Gen Z Value Brick-And-Mortar More Than Older Peers

Millennials Embrace Mobile Motherhood

Findings From American Express Business Insights, IBM Indicate Promising Year For Retail

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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