Gary Schwartz

A Short History Of Location Marketing: Retailers And The Blockchain

I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how…

Retailers, Heads Up: Google Just Invented The Mobile Browser

Self-driving cars? Hot-air balloon Internet-delivery? Alchemy-tech projects from Google X’s laboratory. Now, finally the Mountain View scientists launch a moonshot project that has immediate…

The Retail Internet Of Things (IOT): Turning Your Store Into An App

Retailers are an innovative bunch. We adopt and trial new technologies at a more nimble rate that other verticals. In a world…

IOE Solution: A Wireless Registry

When Cisco’s CEO, John Chambers, took the stage at CES in Las Vegas last year and announced that that there was a…

Trend Watch: Data Security And Its Impact On Retail Innovation In 2014

Data security has now risen to the top of the heap of conversations in and around the retail industry. Undoubtedly, security breaches…

The 2014 Retail Game Changer: Battle Of The Maps

Of all the widgets and long-forgotten apps on your phone the one with most mobile mindshare is your map app. We have…

Comparing Political And Retail Strategies

Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in the business of connecting…

13 Retail Experts Share Predictions In 2013 RTP Outlook Guide

What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the multitude of different phones…

New Book Sheds Light On Engaging Mobile Consumers

Due to the continued proliferation of smartphones and tablets, more consumers are using their mobile devices to browse and buy. As a…

Connected Consumer Series Wrap-Up

Retail TouchPoints recently completed its eight-part webinar series covering the most challenging issues on retailers’ minds and in their conference rooms. Industry…

2012 Holiday Outlook Guide

Cross-Channel Consistency, Mobile Integration Are Keys To Success The holidays may be months away, but smart retailers are strategizing today, according to…