Fortnite

Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last…

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact,…

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

Nike Launches Air Max-Themed Island in Fortnite

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support…

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the…

Timberland Treks into the Metaverse Via Fortnite

Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program within Fortnite, to engage…

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