fit tech

How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns

There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in life but death and…

Why HOKA Raced to Midtown for its First Global Flagship

Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. In fact, HOKA parent company Deckers…

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and…

1822 Denim Quadruples Conversions with AI Fit Technology

In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many consumers feel shopping for…

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