Facebook

Facebook Tests New Functionalities for In-Stream Video Ads

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options…

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Westfield London to Debut New Digital-Physical Retail Concept: Situ Live

U.K. shopping center Westfield London will launch a new experiential retail concept — Situ Live — in spring 2021, providing a showcase…

Reports: Shopify, Stripe and PayPal Drop Trump Sites’ Support in Wake of Capitol Riot

In response to the riot at the U.S. Capitol on Jan. 6, Shopify has taken the Trump Organization and Trump campaign stores…

How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing

Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been a time to launch…

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions…

How 3D Standards Will Simplify Image Creation And Usage In Retail

Practically everyone agrees that 3D imagery, whether it’s simply placed on a screen or is part of an augmented reality experience, provides…

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…

Facebook Shops And The Rise Of Social Commerce

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the…

Patagonia Joins REI And The North Face In Facebook Ad Boycott

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in…

New Shops Feature Lets Retailers Create Single Online Store On Both Facebook And Instagram

The debut of Facebook Shops represents the platform’s latest effort to promote commerce on its Facebook and Instagram networks. Despite Facebook’s 3-billion-user…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.