2 weeks ago How DTC Brands Engineer Expansion Via New Product Categories Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase…
3 weeks ago Purple Names Supply Chain Veteran as COO Purple has appointed supply chain veteran Eric Haynor as its COO, effective June 6, 2022. In this role, Haynor will guide future…
6 months ago From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…
8 months ago How UNTUCKit Scales Workforce Empowerment While Ensuring Chainwide Consistency Workforce engagement and empowerment have come to the forefront, especially as more retailers struggle to build up their store headcounts. Both retailers…
1 year ago Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025 Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new 5-year strategy that will transform the company into…
1 year ago e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is the COVID-19 pandemic, e.l.f….