customer data platform

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and…

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

In a world awash with data, what matters is not how much you have but what you do with it. Judged this…

Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points…

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…

Salesforce Acquires Evergage To Complement CDP Offering

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage,…

Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store

Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty retailer caters to sports…

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

For years, retailers have relied on various systems to store their shopper data and insights — from endpoint engagement systems to data…

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Pictured above: Dana Chery, Sr. Director, Service Cloud Product Marketing at Salesforce, Customer 360 implementation at discusses e.l.f. Cosmetics. Today’s businesses still struggle…