CPG brands

Frito-Lay Thinks Out of the Bag with New Doritos Restaurant

CPG brands have been trying a lot of new things to connect directly with their consumers, including DTC websites and retailer-agnostic loyalty…

From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But people…

5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded the Hello oral care…

Italian Sauce Brand Rao’s Homemade Cooks Up NYC Pop-Up Market

Rao’s Homemade is bringing a taste of Italy to New York City’s SoHo neighborhood with its first-ever pop-up consumer experience, opening on…

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college football fans. The online…

CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Toilet paper. Hand sanitizer. Cleaning products. What do these products all have in common? They were in high demand during the pandemic…

Waterdrop Opens First U.S. Retail Flagship in Miami Beach

Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla. Launched in Vienna in…

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