Catalina

Verizon Media, Catalina Partner to Deliver User-Level Marketing Insights

Verizon Media has entered a partnership with Catalina that will integrate Verizon Media’s first-party data with Catalina’s sales insights to power new…

Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A…

Catalina Chooses Amtrak Veteran As New CEO

Catalina has named Gerald “Jerry” Sokol Jr. as its CEO, effective immediately. His experience includes leading technology and consumer-focused companies across a…

Catalina Names New Global Chief Retail Officer

Catalina, a shopper intelligence and personalized digital media platform, has appointed Tom Corley as Global Chief Retail Officer and President of U.S….

Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on…

Mobee Selects Grimes For Chief Revenue Officer Post

Crowdsourced insights provider Mobee has chosen Mike Grimes as its new Chief Revenue Officer (CRO). Grimes, who has more than a quarter…

Mobile Ads Drive Twice The Sales Of Desktop Ad Campaigns

Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to adjust their experience to…

Catalina Acquires Cellfire To Expand Digital Coupon Network

Personalized digital media company Catalina has entered into a definitive agreement to acquire Cellfire, a provider of load-to-card (L2C) digital coupons for…

Ahold Uses Mobile To Facilitate The Path To Purchase

Consumers typically visit the grocery store once a week — or sometimes more. But most still stick to the same list of…

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