budget

The Three Pillars Of Planning And Allocating Your Media Budget

A commonly asked question in marketing departments is, “How should we spend our advertising budget?” For retailers and brand marketers, the plethora…

Deloitte Report: Consumers Prize Convenience, But Budget And IT Constraints Hamper Retailers’ Efforts

One major theme is central to the Deloitte 2020 Retail Industry Outlook: convenience matters, and it will only be more pivotal as…

Web And Mobile Sites Top Retail Study Areas For UX Research

As retailers aim to provide the best user experience (UX) for consumers, they are looking to their competition for inspiration, according to…

UX Research Is No Longer Just The UX Team’s Job

With 60% of enterprises saying they will test their user experiences more frequently in 2016, it appears more companies are understanding the…

Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be the answer for many…

Evergage Scores $10 Million To Boost Personalization

Real-time personalization provider Evergage has raised an additional $10 million in venture capital, bringing the total funds raised to more than $21…

SDL: 80% Of Retailers To Increase CX Budget In 2015

With a multitude of sales channels available, customers go into the purchasing process with high expectations. Retailers are taking note of this,…

French Connection Cuts Costs With SAP Stock Scheduling

Retailers are seeking more cost efficient ways for IT staff members to track and manage operations and system updates. This efficiency particularly…

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