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Amazon Unveils Gen AI-Upgraded Alexa, Adds Service to Prime Member Benefits

It’s been 10 years since Amazon first introduced its friendly voice assistant Alexa, following in the footsteps of Apple’s Siri (2011) and…

‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide

Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming…

Amazon Lays off Hundreds in Alexa Division, Homes in on Gen AI

Amazon has confirmed it is laying off “several hundred” jobs in its Alexa division, the latest move in the company’s strategic reprioritization…

Listen Up: Copper Compression’s Voice Commerce Play is (Almost) All About Brand Recognition

There was a time, about five or so years ago, when voice commerce was going to be the next big thing. But…

GNC Amps Up Subscriber Convenience with Voice-Enabled Reorders on Alexa

Health and wellness brand GNC is looking to make reordering a breeze with the launch of hands-free, voice-activated ordering via Amazon Alexa…

Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social…

Is Voice The Next Advertising Frontier For Amazon?

Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital ads to its Alexa…

Revieve Unveils Voice Recommendations For Alexa

Revieve, a beauty technology company, has launched its Amazon Alexa solution, aiming to help beauty brands and retailers provide personalized beauty product…

Retail 2025: AI And Digital Natives Will Rule

As futuristic as the year 2025 sounds, it is now less than eight years away. Will time travel, flying cars and summer…

The Car As Commerce Platform: Retail’s Captive Audience Opportunity

The automobile business, like the retail industry, is undergoing huge disruption. In addition to changes in the cars themselves (electric engines, self-driving…

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