Emerald Media Network

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Leveling Up: How Gaming is Changing the Face of Retail

The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion…

Cookies are Here to Stay, But Retailers Can Still Differentiate with Data Privacy

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a…

A Retailer Roadmap of Guidelines to Excellence

Mars United Commerce has created the industry’s most comprehensive quarterly Retail Media Report Card to encourage the development of industry standards for…

On-Site, Off-Site, In-Store: New Best Practices for the Evolved Retail Media Landscape

Even though Amazon has a huge first-mover advantage in retail media (and is expected to capture 77% of retail media spending this…

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI. To do that effectively,…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Harps Food Launches In-Store Retail Media via Grocery TV Network

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s…

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is on site in Chicago reporting on all the…

Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions…

Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart,…

Four Ways Retailers can Boost Retail Media Network Profitability

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs…

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have…