Emerald Media Network

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a…

Betting on Commerce Media? Then Don’t Model Your Data

I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt bikes and also the…

How Network Detection and Response Can Protect Retailers from Cybercrime

The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer records, disrupted online sales…

In-Store Retail Media: Focus on the Shopper, Not the CPM

The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who…

CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and…

The Login Effect: The Role of Customer Authentication Psychology in Retail Success

Picture this: You’re about to buy something online, but the site doesn’t remember who you are, so you go buy your item…

Grubhub Joins the Commerce Media Club

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. Through the…

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of…

Albertsons Media Network Partners with Consumer Rewards App Fetch

Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to…

Home Depot Retail Media Network Launches New Self-Service Ad Platform

Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange…

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media…

Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers

As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation….