Email is not dead…it is evolving. To succeed email marketers must embrace the social and mobile landscape by delivering relevant content across all channels. Because they understand the value of permission, email marketers are poised to connect with consumers through all four parts of the customer lifecycle: Reach, Acquisition, Conversion and Retention & Loyalty. 8 out of 10 marketers agree that social sharing “extends the reach of email content to new markets,” according to Marketing Sherpa.
To learn more about how ecommerce brands are increasing their relevancy through more sophisticated email marketing, fill out the form below to download the E-book titled: “The Roadmap To Deploying Integrated Marketing Across The Customer Lifecycle.”