Emerald Media Network

Episode 74

Vuori Tripled in Value During the Pandemic. Here’s How.

Featuring: Catherine Pike, Vouri

A great product is at the heart of every great retail brand. But it wasn’t just its incredibly soft joggers that helped Vuori triple in value during the pandemic.

A culture rooted in gratitude, a community-driven approach to engagement and an in-store experience that activates its fanbase all have helped Vuori go from a buzzworthy brand to a retail powerhouse. During this episode of Retail Remix, the company’s Senior Director of Retail, Catherine Pike shares:

How she want from lululemon to Vuori;
What sets the company’s culture apart from competitors;
How the company upskilled 50 store associates during the pandemic;
The role of content and community in driving business growth; and
How the company plans to scale its store plans going into 2022.

RELATED LINKS

Learn more about Vuori

Subscribe:

Podcast is sponsored by

Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

Episode 74

Vuori Tripled in Value During the Pandemic. Here’s How.

Subscribe:

Retail Remix

Episode 74

Vuori Tripled in Value During the Pandemic. Here’s How.

Subscribe:

Retail Remix

Access The Media Kit

Interests:

Access Our Editorial Calendar