Some retailers are implementing customization tools to empower consumers to select their own product designs and patterns. Other brands, such as Shoes of Prey allow shoppers to tailor everything from the shoe height, to heel width and even the color on the inside of the shoe.
After seeing substantial e-Commerce success, Shoes of Prey has focused on expanding its brand into brick-and-mortar stores. Through a successful partnership with Nordstrom, Shoes of Prey has established a design-your-own-shoe station where consumers can sift through fabric swatches and customize their own creations through an interactive iPad experience.
Earlier this month, Shoes of Prey unveiled its fourth shoe studio at the Nordstrom in the Westfield Garden State Plaza mall in Paramus, NJ. During this episode of TouchPoints TV, Co-Founder and Chief Creative Director Jodie Fox discusses the design-your-own shoe experience and how the brand has evolved over the past few years.
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Fox also dives deep into the logistical challenges Shoes of Prey faces in manufacturing and delivering customized shoes directly to consumers. Keeping innovation top of mind, Fox discusses why 3D printing may be in the brand’s future.
Want to learn more? Check out the complete interview below:
