PacSun Names Co-CEOs and New President

PacSun has named Alfred Chang and Mike Relich as its new Co-CEOs, and promoted PacSun Chief Brand Officer Brieane Olson to President of the specialty retailer. Chang is currently President of PacSun, and Relich had been serving as Interim CEO of PSEB Group, which owns PacSun and Eddie Bauer.

Chang, Relich and Olson will assume their new positions on June 1, 2021, following the expected completion of the sale of PSEB’s sale of Eddie Bauer to Authentic Brands Group and SPARC group.

All three executives are retail veterans with decades of experience. Chang has been President of PacSun since 2018 and has served in multiple senior positions since joining the company in 2006. Relich has been in the Interim CEO position since August 2020, having previously served as PSEB’s COO. Like Chang, Olson joined PacSun in 2006 and held multiple senior positions before being named Chief Brand Officer in July 2020.

As Co-CEOs, Chang and Relich will have distinct oversight of key business functions. Chang will set and drive PacSun’s brand strategy, including design, merchandising, marketing, retail and ecommerce. Relich will oversee operations, including sourcing/supply chain, distribution, planning and allocation, IT, finance, legal and human resources. Both will serve on the company’s Board of Directors.


In her new role as President, Olson will continue to oversee merchandising/design for both men’s and women’s categories, as well as brand marketing and creative.

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