MadaLuxe Group, a distributor of luxury fashion products, has named Co-Founder and President Adam Freede as CEO. Sandy Sholl, Co-Founder and CEO emeritus of MadaLuxe Groupe, has been named Executive Chairman and will continue to oversee retail, e-Commerce and marketing.
As President, Freede was responsible for driving market demand by forging business deals with global brands and retailers, resulting in the company’s exclusive foothold in the luxury market. Under his leadership, MadaLuxe identified a market opportunity in off-price luxury distribution within the North American wholesale market. Freede later brought off-price luxury directly to consumers through MadaLuxe Timepieces and the MadaLuxe Vault concept, both in-store and online.
In addition to co-founding and formerly serving as CEO of MadaLuxe Group for eight years, Sholl founded several other successful retail and consumer ventures, including Carlen Enterprises, Focus H.K. and Instinct Fashion, and has served as CEO of Haute Hippie.
MadaLuxe Group has signed a lease on a 9,000-square-foot office in New York City, where it will open a showroom this spring. Additionally, MadaLuxe Group has identified a second location in Southern California for its new luxury off-price boutique concept, MadaLuxe Vault. The first MadaLuxe Vault opened in December 2017 in Los Angeles.