Luxury holding company LVMH plans to reconfigure its digital approach. The brand has appointed Michael David, who ran online retail for the company’s Louis Vuitton division, to the new group-wide role of Chief Omnichannel Officer, according to an internal memo reported by Reuters.
The move follows the departure of LVMH’s Chief Digital Officer (and former Apple exec) Ian Rogers, who is leaving to assume the role of Chief Experience Officer at French startup Ledger — a company seeking to protect digital assets such as cryptocurrencies. In Rogers’ five years at LVMH, the company’s main brands shifted more sales online and made larger investments in digital marketing and social media. Rogers also spearheaded the launch of 24S, a multi-brand online retailer for LVMH’s own brands. In a note Rogers posted on his Twitter account, he said he would remain as an advisor to LVMH.