Bed Bath & Beyond Hires Former Walmart, Wayfair Execs to Accelerate Digital Growth

Bed Bath and Beyond website

Bed Bath & Beyond has hired two new executives to drive the growth of its $3 billion digital business: Jill Pavlovich  as SVP of Digital Commerce, and Jake Griffith as VP of Product Management.

Pavlovich joins Bed Bath & Beyond from Wayfair, where she was General Manager and Head of Exclusive Brands and Merchandising, responsible for developing and launching more than 90 exclusive brands. Prior to Wayfair, Pavlovich held leadership roles overseeing merchandising at Perry Ellis International, Dana-co, Natori, Warnaco and Calvin Klein. In her new position she will lead digital merchandising and operations with the aim of elevating the customer experience and delivering ongoing improvements to the retailer’s digital shopping experience.

Griffith joins the company from Walmart, where he held numerous leadership roles, most recently as the General Manager for Sports & Fitness. Prior to Walmart, Griffith worked at Amazon, where he held numerous roles overseeing business strategy for various portfolios. In his new position, Griffith will develop new digital capabilities for the company, overseeing all stages of the product lifecycle in order to create a seamless experience across the customer’s digital journey, from discovery to post-purchase.

Both Pavlovich and Griffith will report to EVP and Chief Digital Officer Rafeh Masood.


“Our omni-always strategy is delivering rapid growth in our $3 billion digital business, so we’re delighted to strengthen our team with the appointment of Jill and Jake who will bring industry-leading omnichannel retail expertise,” said Masood in a statement. “As we enter our 50th year, we will introduce customers to the new Bed Bath & Beyond with the launch of an exciting array of customer-inspired owned brands, reimagined stores, and continued investment in faster, easier and more convenient omnichannel shopping services.” 

The appointments are part of a massive transformation effort at the homewares retailer, with plans including:

  • A three-year, $250 million technology upgrade that kicked off in February 2021 with the deployment of Oracle Cloud as the company’s Enterprise Resource Planning solution;
  • The launch of at least eight new owned brands in fiscal 2021, with six debuting sequentially in the first six months of the fiscal year, beginning in March 2021;  
  • Remodeling approximately 450 stores; and
  • Scaling back the company’s reliance on coupons.

The company also has been offloading its non-core assets, most recently with the sale of the 243-store Cost Plus World Market banner in December 2020.

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