Abercrombie & Fitch has assembled a new brand leadership team as part of its initiative to restructure the company’s overall management. The new team includes six new positions, reflecting the company’s strategy to organize executives by brand, rather than by product.
“We have put a talented team in place who are relentlessly focused on delivering quality merchandise and an excellent customer experience,” Angelides said in a statement. “While our turnaround continues to be a work in progress, these changes will significantly contribute to moving the A&F brand forward.”
All new executives will report to Christos Angelides, Brand President for Abercrombie & Fitch and abercrombie kids. The brand leadership team includes:
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Stacie Beaver, General Manager for A&F Womens: Beaver has worked at Abercrombie for more than 15 years in a variety of senior positions, most recently leading the bottoms business for men and women across Hollister and A&F;
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Kurt Hoffman, General Manager for A&F Mens: Hoffman joined Abercrombie in March from Club Monaco, where he served as Senior Director of Men’s Merchandising. Previously, he helped re-launch the RRL brand for Ralph Lauren, worked to launch the Men’s Shop concept for J.Crew, and worked at Jack Spade;
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Aaron Levine, Head Designer for A&F Mens: Levine joined the company in July 2015 from Club Monaco, where he served as VP of Men’s Design. In this role, he helped expand the line globally and elevate the brand through a number of channels, including a partnership with luxury e-Commerce site Mr Porter. He has also held a number of senior design roles at Jack Spade, Rogues Gallery and Hickey Freeman;
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Monica Margerum, Head of Planning Operations for A&F and abercrombie kids: Margerum joined Abercrombie in August 2015 from Kohl’s, where she served as SVP of Planning for Juniors and Kids. She most recently spent 14 years at Express, most recently serving as Director of Merchandise Planning;
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Amy Sveda, General Manager for abercrombie kids: Sveda joined A&F in May 2015 from Carter’s, where she worked with the company’s OshKosh brand. Prior to her tenure at Carter’s, she worked at Louis Vuitton, helping the brand launch its e-Commerce site, and at Victoria’s Secret, where she led various sub-brands; and
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Kristina Szasz, Head Designer for A&F Womens: Szasz will join the company in September 2015 from PVH in Europe, where she served as Design Director for Denim at Karl Lagerfeld and Tommy Hilfiger. Throughout her career, she has held numerous creative director and design roles for companies such as Lee, Dockers, Iceberg, Nike, Ralph Lauren and Emilio Pucci.
