WhaleShark Media, an online marketplace for coupons, deals and special offers, is changing its corporate name to RetailMeNot, Inc. The transition will take place during the next few weeks.
WhaleShark Media acquired RetailMeNot.com ― a portfolio of coupon and deal web sites ― in 2010. It has since grown RetailMeNot.com “into the leading online coupon web site in the U.S., with more than 450 million worldwide visits in 2012,” according to Cotter Cunningham, CEO and Founder of RetailMeNot, Inc. “[Our mission] is to operate web sites that are leading destinations for consumers globally who seek coupons and deals from tens of thousands of retailers. We remain equally committed to the success of our retail partners who will continue to benefit from our scale to reach new customers and drive sales.” HP, Kohl’s, Lenovo, Macy’s and Target are among those retail partners.
As part of the mission to operate popular deal-based web sites, RetailMeNot has acquired Actiepagina.nl, a Dutch online coupon web site, a move which will “improve the quality of the Actiepagina user experience,” according to Maurice Buijs, Founder of Actiepagina, “and increase the quantity of great offers that will help drive sales for online merchants in the Netherlands.”