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Wayfair Brands Partner With LOFT To Deliver 3D E-Commerce Experience

Furniture e-Commerce retailer Wayfair has partnered with LOFT, developer of the roOomy virtual staging application, to provide high-resolution image renderings based on 3D models for products available on DwellStudio and Birch Lane.

If a customer visits the DwellStudio or Birch Lane web sites to purchase a sofa, roOomy’s technology can transform 2D images into 3D models, enabling the customer to see that sofa in all available combinations of textures and fabrics within their living space. The roOomy visualization tools are designed to help consumers make important home decor decisions and drive conversions and cost-savings for retailers.

“After evaluating multiple vendors for our modeling needs, we chose LOFT for their high quality renderings, ability to capture details and dimensions as well as their flexibility as a partner,” said Brian Thornfeldt, General Manager of DwellStudio. “We have seen increases in image engagement, swatch ordering and conversion rate for affected SKUs post launch, directly benefitting our customer experience.”

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Potential benefits retailers can gain from using roOomy include more product page conversions, reduced returns, and reduced spending on product photography.

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