Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern on the Walmart app’s profile page. The retailer is teaming up with 10 TikTok creators for a one-hour shoppable variety show, called the “Holiday Shop-Along Spectacular,” during which viewers can tap on clothing from Walmart that they see someone wearing, add it to their cart and check out.
“This year, we’ve been driving innovation in several ways to create engaging experiences for our customers,” wrote William White, CMO of Walmart U.S. on the company’s corporate blog. “Naturally, when TikTok began exploring a new shoppable product, we jumped in to pilot the solution.”
The shoppable livestream will be a first for TikTok in the U.S. During the interactive special event, the 10 TikTok creators will reveal their favorite Walmart fashion finds in different ways — ranging from an inside look at their closet to a living room runway show to a fashion-forward dance-off. Viewers can then seamlessly tap and purchase items of interest, all without leaving the app.
“We’ve shortened the distance from inspiration to purchase by making it shoppable,” White wrote.
This year, the big-box retailer has been testing several innovative offerings, including unveiling a reimagined store design that emphasizes the digital shopping experience.
In China, shoppable livestreaming is more advanced and has already been widely embraced by consumers. Chinese ecommerce giant Alibaba offers shoppable livestreaming via its Taobao and Tmall divisions. Its Singles Day shopping festival generated $74.1 billion (U.S.) in Gross Merchandise Volume (GMV).