Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs.
The event, which is being organized by retail marketing company ECRM, will focus on products across grocery and household, apparel, beach, tourism and general merchandise, among other categories.
Through the event, Walgreens hopes to build up more locally relevant product offerings in collaboration with businesses from all 50 states, the District of Columbia and Puerto Rico.
“As America’s community pharmacy, Walgreens is continuously looking for ways to highlight and connect with the communities we serve in a deeper and bolder way,” said Kirk Hanselman, Interim Chief Merchandising Officer at Walgreens in a statement. “This event allows us to create a more meaningful and localized shopping experience by sourcing products from our customers’ neighborhoods that they know and love. We look forward to meeting the diverse group of business leaders and a successful event.”
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After being qualified by ECRM, local suppliers will connect one-on-one with members of the Walgreens Merchandising team at the virtual event, to share their product and receive feedback. The ultimate goal will include being stocked on Walgreens shelves in their local areas. Sourcing and product submissions will be handled by product discovery and sourcing platform RangeMe.
Vendors can find additional information about the virtual event and apply to join here.
