UNTUCKit, an e-Commerce apparel retailer, is taking its brand offline in a big way. The retailer opened its first physical store two years ago and plans to add 100 stores over the next five years, with 50 opening by the end of 2018, according to CNBC.
The moves are similar to those of other successful formerly online-only retailers such as Bonobos and Warby Parker, both of which built out dozens of brick-and-mortar showrooms designed to let shoppers try on apparel. But unlike those brands, UNTUCKit sells its products in its stores.
While UNTUCKit, as its name suggests, is known for selling men’s shirts designed to be worn untucked, the company recently released a children’s line. The children’s polo shirts and button-downs, in sizes 2 to 14, will range in price from $35 to $48.
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The brand’s offerings now include performance wear, shoes and a women’s line, which launched in spring 2017. Along with the children’s apparel release, UNTUCKit plans to roll out a new pants line later this month.
UNTUCKit is in discussions with real estate developers Simon Property Group, Macerich and Taubman Centers regarding potential new locations, according to the report.
In June 2017, UNTUCKit raised $30 million in funding from investment firm Kleiner Perkins for merchandising and brick-and-mortar expansion.
