Advertisement

UK-Based Lakeland Offers First Loyalty Program

Lakeland has launched its first loyalty program, myLakeland, through a partnership with PCMS. The system is aligned across both the digital and physical channels, allowing shoppers to sign up at one of Lakeland’s 67 stores, online or over the phone.

The UK-based home shopping retailer’s program benefits will include regular offer packages; invitations to exclusive events including cookery demos; and discounts from chosen partners including HelloFresh, Naked Wines and Hearst Magazines. Additionally, every purchase made by loyalty members generates money for charities including Shelter and The Trussell Trust.

Lakeland also partnered with PCMS to install the VISION Commerce Suite (VCS), a replacement for the retailer’s old store selling system. VCS helped Lakeland integrate web and CRM across more than 300 POS tills, which has helped the retailer develop its mobile strategy and gain a single view of the customer.

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: