[Editor’s Note: This story was updated on Oct. 16 to include the locations of the new stores.]
By the end of 2025, Toys ‘R’ Us plans to open 10 new permanent flagship stores in the U.S. as well as 20 seasonal holiday pop-ups, all in partnership with Go! Retail Group. These stores represent a significant addition to the retailer’s physical footprint, which includes global flagships at the American Dream and Mall of America shopping centers, flagships in Chicago and Texas and dedicated Toys ‘R’ Us shop-in-shops inside all Macy’s stores nationwide. (Locations of all new stores are listed at the bottom of this article.)
Toys ‘R’ Us also plans to serve more military families: In July 2024 Toys ‘R’ Us owner WHP Global licensed shop-in-shops at two Navy Exchange Service Command (NEXCOM) stores and now plans to open shops in six additional locations.
Entering New Global Markets
The retailer also is continuing its global growth efforts: Toys ‘R’ Us expanded its operations to Peru and Chile in April 2025 following its move into the Caribbean and Central America in December 2024 and its entry into Mexico in April 2023. Now Toys ‘R’ Us will be entering new global markets, including Ecuador, Venezuela, Morocco and Lebanon, while also reestablishing a presence in Turkey.
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“As we head into the most magical time of the year, Toys ‘R’ Us is reaching more kids and families than ever before,” said Kimberly Miller, Global Chief Marketing Officer at Toys ‘R’ Us in a statement. “From new store openings with our global partners to the launch of our second Global Holiday Play Day serving as the runway to the season, to Geoffrey’s Birthday celebrated worldwide on Oct. 17 — and of course the main event in December — Toys ‘R’ Us is creating joy and excitement for kids of all ages everywhere.”
Toys ‘R’ Us also is planning to ramp up its social content and brand activations, both in-store and digital, designed to connect with shoppers and help them find an ideal gift.t
Full List of New Toys ‘R’ Us Locations
Flagship stores:
- Chicago Premium Outlets – Aurora, Ill. (now open)
- Camarillo Premium Outlets – Camarillo, Calif.
- Arundel Mills – Hanover, Md.
- Jordan Creek – Moines, Iowa
- Westroads Mall – Omaha, Neb.
- Denver Premium Outlets – Thornton, Colo.
- Tanger Outlets Deer Park – Deer Park, N.Y.
- Towne East Square – Wichita, Ky.
Seasonal Holiday Shops:
- Great Lakes Crossing – Auburn Hills, Mich. (now open)
- Grapevine Mills – Grapevine, Texas (now open)
- Lakeside Shopping Center – Metairie, La. (now open)
- Tanger Outlets – Nashville, Tenn. (now open)
- Crabtree Valley Mall – Raleigh, N.C. (now open)
- The Mall in Columbia – Columbia, Md. (now open)
- South Plains Mall – Lubbock, Texas (now open)
- Westfield Southcenter – Tukwila, Wash. (now open)
- Station Park – Farmington, Utah (now open)
- Deptford Mall – Deptford, N.J.
- Eastland Mall – Evansville, Ind.
- Mall of New Hampshire – Manchester, N.H.
- Bay Street – Emeryville, Calif.
- Twelve Oaks Mall – Novi, Mich.
- Park Meadows – Lone Tree, Colo.
- North Star Mall – San Antonio, Texas
- Tanger Outlets – Sevierville, Tenn.
- King of Prussia Mall – King of Prussia, Pa.
- Crocker Park – Westlake, Ohio
- Walden Galleria – Buffalo, N.Y.
*List is up to date as of Oct. 16, 2025
