Tilly’s, an action sports specialty retailer, and PureFormulas, an online health supplement retailer, have implemented Oracle Endeca, a component of the Oracle Commerce software solution, to increase web site visits and improve search engine rankings.
Oracle Endeca is designed to provide business users with tools to internally manage site search, navigation and the overall shopping experience.
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Tilly’s selected Oracle HCM Cloud Services and Oracle Talent Management Cloud Services to help retain employees, manage staffing fluctuations and provide mobile and social media assistance. The retailer has also implemented Oracle Fusion Transactional Business Intelligence for Human Capital Management, an automated human resources platform.
PureFormulas is now handling its e-Commerce operations with Oracle Commerce. PureFormulas will use the solution to support expansion and tailor the online shopping experience to consumer preferences within unique market segments, according to a company press release.
The solution is designed to give the retailer the ability to cross-sell, up-sell and personalize promotions for individual shoppers.
