Retail-focused private equity firm Sycamore Partners has made the winning bid for The Limited Stores' brand name and e-Commerce business. Both Reuters and The Wall Street Journal quote sources familiar with the matter, although neither the retailer nor Sycamore Partners has confirmed the sale or the reported $26.75 million purchase price. The deal is subject to the approval of a bankruptcy court judge on Feb. 23.
Earlier this year, The Limited shuttered all 250 of its brick-and-mortar stores, laying off 4,000 employees in the process. The closings and bankruptcy filing followed headquarters layoffs in December 2016. At that time, a letter to employees revealed that the chain would shut down if it couldn't find a buyer, due to a combination of missed sales targets and debt obligations of approximately $100 million.
Even without its physical stores, the Limited's brand name and e-Commerce assets were valuable enough to attract competing bids. Sunrise Partners, with holdings that include branded apparel for actresses Melissa McCarthy and Eva Longoria, submitted an offer last week. American Apparel's intellectual property, but not its 110 stores, was purchased for $88 million by Gildan Activewear in January.