Steve Madden, a marketer and designer of footwear and accessories, has selected Certona to deliver personalized retail shopping experiences to its customers. In addition to selling its 15 brands through other retailers, Steve Madden operates 124 retail stores, including four e-Commerce sites.
Shoppers navigating the Steve Madden e-Commerce sites receive targeted content and product recommendations designed to appeal to their individual preferences. With the implementation, Steve Madden is able to identify new customer groups and target content by specific segment.
“The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities,” said Mark Friedman, President of E-Commerce for Steve Madden. “We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers.”
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Steve Madden can configure the Certona platform to closely align personalization initiatives with customer preferences and activity. The platform’s testing and reporting capabilities provide visibility into how specific campaigns, products and content are resonating with shoppers.
