Shoptelligence, a style discovery platform, has launched its AI-powered Interactive Ensembles solution for apparel and furniture retailers. The software combines stated and learned shopper preferences with deep product understanding to curate cross-category rooms and outfits based around every item in a retailer’s catalog.
Interactive Ensembles tracks customer preferences for retailers, helping to create personalized, cross-category user interactions at scale. The software enables merchandising teams to improve assortment planning through the Merchant Assist module, which automatically tracks inventory to eliminate the risk of out-of-stock recommendations.
In initial deployments, the solution improved average order value by 66%, according to the company. One pilot was a Virtual Mall Experience at Twelve Oaks Mall in Novi, Mich., through a partnership with. The software was implemented on the shopping center’s web site, enhancing product searches with a variety of related suggestions across retail brands. The solution also allows shoppers to save previous purchases in order to establish a virtual closet that will continuously curate new ideas for future visits.
“It’s all about merchandising and making things as convenient as possible for the customer,” said Ivan Frank, VP of Center Marketing at Taubman, in a statement. “The software designed by Shoptelligence allows our shoppers to discover new brands, reserve merchandise and create favorite looks all through a seamless customer-centric shopping experience.”