Shopify LA, the commerce platform’s physical space targeting the Los Angeles community, has reopened with new features including pop-up stores.
The space, which Shopify calls “an all-in-one destination for entrepreneurs,” closed in March 2020 due to COVID concerns. With the reopening, Shopify has added a pop-up shop for local brands to sell their goods; a podcast studio; a photo studio designed for product shots; and a space for kids to explore while their parents get entrepreneurial coaching and support.
Shopify is reviving its Business Coaching 1:1 class, afree, 45-minute business daily session for company founders and employees.
The new pop-up shop features several local merchants’ products visitors can purchase, and brands can opt-in to be considered for inclusion. A Shopify LA team identifies three to six merchants to be featured at one time; the brands will be rotated on a monthly to quarterly basis.
An art gallery with shoppable art and a book nook featuring Reparations Club, a bookshop and creative space, also have been added.
“Tens of thousands” of entrepreneurs in Los Angeles have opened businesses on the Shopify platform, according to the company, and the number of LA-based businesses started on Shopify grew 77% last year.
In 2020, Shopify partnered with Walmart to add 1,200 new small and medium-sized businesses to complement the retail giant’s product selection.