Rothy’s, a women’s shoe brand that uses recycled materials to make its products, is building on the success of its first brick-and-mortar store with plans for five new locations in 2019 and even more in 2020, according to CNBC. Shops will be located in New York City, Boston, and Washington, D.C.’s Georgetown as well as two in Los Angeles. The sites represent the retailer’s highest-penetrated markets by sales.
The retailer, which started in 2016 as an e-Commerce pure play, currently operates a 600-square-foot store in San Francisco. The store “paid for itself” and became profitable in under four months, paving the way for further expansion, according to the company.
Rothy’s sales topped $140 million in 2018. The company has since continued to grow, and March 2019 sales surpassed those in December 2018, according to Kerry Cooper, President and COO of Rothy’s.
Expanding the brand’s physical presence is a way to attract new shoppers — 65% of customers at the San Francisco store are new to the brand, according to Cooper. Additionally, because Rothy’s makes its shoes from recycled materials and keeps track of how many bottles it has used, greater visibility helps the brand draw interest from shoppers who appreciate its environmentally-conscious message.