Digital couponing destination RetailMeNot has updated its Coupons app for iPhone and Android to include more relevant offers and alerts.
The updated app now delivers personalized “mall experiences” and “favorite store” alerts to users’ mobile devices in real time. Shoppers will receive personalized mobile alerts from their favorite stores when they’re within a geo-fenced shopping area. These notifications will only be sent to consumers while they’re in the vicinity of one of 6,000 malls and shopping centers.
A comprehensive “mall page” also offers a detailed list of users’ favorite stores, as well as the “hottest deals” from stores located nearby consumers’ current locations.
Advertisement
“Our users told us that they wanted our app’s popular geo-fence notifications to evolve and show deals that reflected their store preferences, and we listened,” said Jag Bath, SVP of Product at RetailMeNot, Inc. “Our goal with this release was to make the app an enhanced utility for consumers who are actually in shopping mode and to provide them a more personalized experience when they sorted through offers in RetailMeNot’s database.”
At the end of 2013, RetailMeNot reported that the mobile apps for its flagship site and other digital coupon brands were downloaded a total of 14 million times worldwide.
