Target will bring denim styles from Levi Strauss & Co. to an additional 150 stores, reaching a total of more than 1,000 locations by the end of 2026. The retailer also will grow its Levi’s women’s assortment by 20% for spring 2026, including trend-driven pieces with relaxed and looser leg silhouettes, updated washes and lifestyle pieces such as tops and overalls. Most styles will be priced under $60.
The iconic Levi’s brand has been riding a renewed wave of interest and got a big boost earlier this month, when Super Bowl LX was played at Levi’s Stadium. Levi’s celebrated the event in its home town of San Francisco with a series of pop-ups and activations.
Back in 1976, Target was one of the first retailers to carry Levi’s jeans, and the company reintroduced Levi’s products in 2011. Since then, the partnership has expanded from value-driven core styles to a broader assortment of Levi’s Red Tab denim and lifestyle pieces, and Levi’s has become one of Target’s longest-standing national partnerships.
“Guests turn to Target to find the styles, brands and value they love, which is why our partnership with Levi’s is so important,” said Gena Fox, SVP, Apparel and Accessories at Target in a statement. “Through our partnership, we’re growing Target’s denim business by delivering exactly what our guests want: on-trend style, exceptional quality and unmatched value.”
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“Levi’s is the #1 denim brand in the world and our evolution into a head-to-toe denim lifestyle brand is resonating with Target guests,” said Heidi Manes, SVP and Managing Director of Levi’s U.S. and Canada in a statement.
