Home improvement retail group Renovation Brands has chosen Bread as its consumer financing provider. The partnership will enable Renovation’s brands to offer shoppers affordable payment options.
The service allows retailers to offer financing options anywhere on their e-Commerce site, not just at checkout, helping the merchants to capture customers earlier in the shopping journey.
The majority of shoppers engage with financing options before checking out, according to an analysis of Black Friday/Cyber Monday 2017 shopping habits by Bread. The study found that 73.6% of shoppers applied for financing before checkout on Black Friday, while 69% of shoppers applied for financing before checkout on Cyber Monday.
Advertisement
The financing solution will roll out across many of the retail group’s sites in May, including Electric Fireplaces Direct, American Tin Ceilings, RTA Cabinet Store and Mantels Direct.
