Champs Sports has introduced its first two reimagined stores, designed to embody the brand’s “Sport For Life” platform. The stores, in Tampa, Fla. and Portland, Ore., feature high-impact visual displays, measuring tools with 3D scanning technology to help shoppers achieve a perfect fit, and dedicated Men’s and Women’s Run Club spaces to encourage connection and provide curated assortments of performance running products, with assortments tailored to serve the needs of local running communities.
The modernized store features a bright look and showcases an extensive selection of multi-brand apparel, footwear and accessories, with a flexible design that allows for easier merchandising and reimagining of product displays over time.
The inviting storefronts are intentionally branded to immediately communicate “Sport for Life” inspiration via elevated digital storytelling. Within the store, high-impact visual displays showcase brands, with an emphasis on outfit-building and enhanced try-on experiences in fitting rooms.
“At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments,” said Tony Aversa, SVP and GM of Champs Sports in a statement. “The Reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey. Tampa and Portland are dynamic markets, making them ideal locations to unveil a new store experience that reflects our brand ethos.”
Advertisement
Dick’s Sporting Goods purchased Champs Sports’ parent company Foot Locker for $2.5 billion in May 2025. Foot Locker debuted its own “Store of the Future” design in March 2024.
