Pier 1 Imports Taps Demandware For Commerce-Enabled Sites

Pier 1 Imports, a home furnishings and gifts retailer, has selected Demandware to deliver on the company’s omnichannel strategy, including an e-Commerce-enabled web site, launched in July 2012, and a new mobile commerce site. Both sites operate on the Demandware Commerce platform.

The Demandware solution set provides Pier 1 a software-as-a-service (SaaS) platform that serves shoppers regardless of channel, device or location and is designed to deliver a consistent brand experience across channels. Currently, the retailer operates more than 1,000 stores across the U.S. and Canada.


“Our goal at Pier 1 Imports is to provide our customers with the best shopping experience possible,” said Laura Coffey, SVP of Business Development and Strategic Planning at Pier 1 Imports, “and this includes making it easy for them to find the Pier 1 Imports products they love, no matter where or how they shop.”

Demandware powers a number of omnichannel customer experiences for Pier 1, including:  e-Commerce Site-to-Store, e-Commerce Direct Shipping, and Endless Aisle.

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