Advertisement

PicWicToys Implements Mobile Self-Checkout To Help Harried Parents

PicWicToys, a French toy retailer, is launching a mobile self-checkout solution that will allow customers to scan and pay for items on their smartphones, letting them exit the store without needing to wait in a checkout queue.

The MishiPay Scan, Pay, Play solution is aimed at shoppers with small children, for whom waiting in line can be a particularly frustrating experience. Faster checkout options make it more convenient for them to visit brick-and-mortar stores without having to worry about their children becoming bored. The retailer is seeking to bring toy sales back into the store by reducing the comparative advantages offered by e-Commerce toy shopping.

PicWicToys has thrived since Toys ‘R’ Us was shuttered, by acquiring and rebranding 63 of the brand’s stores in France. Scan, Pay, Play will be integrated into PicWicToys’ overall immersive shopping experience, which includes activities acquired with the Toys ‘R’ Us locations.

Advertisement

“We want to eliminate all friction from the experience of shopping at PicWicToys,” said Mathieu Charent, Team Leader of Transformation and Innovation at PicWicToys in a statement. “In today’s digital world, customers have come to expect a shopping experience that is smooth and enjoyable. Working with MishiPay we have now created a magical customer experience that combines the convenience of online shopping with the excitement of exploring our wonderful toy stores.”

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: