NYDJ Apparel has selected Salesforce to improve direct-to-consumer online channel growth, taking advantage of the Commerce Cloud and Marketing Cloud features to improve the shopping experience for the women’s denim and apparel brand.
Commerce Cloud will offer NYDJ shoppers content, campaigns, offers and recommendations based on information such as browsing history, past purchases and whether they are shopping on the web, smartphone or social media. Marketing Cloud will help NYDJ deliver the right message at the right time, such as by offering reminders or incentives to customers who add items to their cart without completing a purchase.
Founded in 2003 as Not Your Daughter’s Jeans, NYDJ is known for pioneering fit technology in denim and an inclusive size range spanning petite, plus, tall and maternity. The NYDJ assortment now includes tops, pants and other apparel, with products sold in department stores and more than 7,000 global points of distribution.
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“The pace of change in our industry is staggering, and our commitment to creating the best product and experience for our customers ensures a bright future for NYDJ,” said Lisa Collier, President and CEO at NYDJ in a statement. “We look forward to further streamlining our commerce and marketing with Salesforce to build experiences that create life-long customers.”
