NRF Launches Web Site To Educate, Engage Retailers In Election

On the heels of the political debates, the National Retail Federation (NRF) has launched Retail Means Votes, a non-partisan web site dedicated to educating, engaging and encouraging active retailer participation in the November elections. Among other goals, the NRF designed the web site to enlighten retailers about the impact their votes will have on several retail priorities, including labor, sales tax, swipe fees and more.

“With an election largely centered on the economy and jobs,” stated Matthey Shay, President and CEO of NRF, “it’s important to make sure America’s 3.6 million retailers and their employees know what’s at stake for the industry.” 

The Retail Means Votes web site offers a suite of voter tools and resources, including:


  • Candidate biographies, links to campaign portals, the latest in election-related news, and information on how to register to vote, apply for an absentee ballot and locate a polling site; 
  • Non-partisan voter guides that compare presidential and U.S. Senate candidates’ positions on six retail priorities — health care, labor, sales tax fairness, swipe fees, tax reform and trade; and
  • Key vote tallies, and suggested questions that retailers can pose to candidates during debates, town hall meetings and other events on the campaign trail.
“These resources will equip retailers and their employees with a firm understanding of retail’s public policy priorities ― be it combating micro-unions, fighting for sales tax fairness or reducing swipe fees ― and help put the election into context,” said Shay. “Our goal for Retail Means Votes is simple: we want candidates to know where the retail industry stands on the critical issues of the day, and we want voters to be thinking about retail’s agenda and priorities on Election Day.”

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