In-store analytics solution provider RetailNext and audience measurement company Nielsen have formed a strategic alliance. Through the partnership, Nielsen will extend RetailNext’s proprietary in-store analytics to its retail clients, which span across grocery, mass merchant, drug, convenience and dollar stores. The partnership, as a result, will help RetailNext expand further into CPG retail channels.
RetailNext uses cameras and mobile technology to provide detailed data around shoppers’ in-store activities. These insights empower retailers to measure and improve all aspects of the brick-and-mortar experience. By combining RetailNext technology with sales performance, promotion, pricing, merchandising and assortment information from Nielsen, retailers and manufacturers can better understand shopper behavior, gauge the impact of store designs, as well as aisle and category layout.
“As we continue to deepen our relationships with our broad base of CPG retailers, we are committed to collaborating with the best in the industry to bring impactful solutions to retailers and help them grow their business,” said Pat Dodd, President of Global Retail at Nielsen. “We are excited about the opportunity to share RetailNext’s advanced technology solutions with them and believe this collaboration will be a game-changer for the industry.”
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