Advertisement

Nielsen Partners With RetailNext To Accelerate In-Store Analytics Adoption

retail-next-nielsenIn-store analytics solution provider RetailNext and audience measurement company Nielsen have formed a strategic alliance. Through the partnership, Nielsen will extend RetailNext’s proprietary in-store analytics to its retail clients, which span across grocery, mass merchant, drug, convenience and dollar stores. The partnership, as a result, will help RetailNext expand further into CPG retail channels.

RetailNext uses cameras and mobile technology to provide detailed data around shoppers’ in-store activities. These insights empower retailers to measure and improve all aspects of the brick-and-mortar experience. By combining RetailNext technology with sales performance, promotion, pricing, merchandising and assortment information from Nielsen, retailers and manufacturers can better understand shopper behavior, gauge the impact of store designs, as well as aisle and category layout.

“As we continue to deepen our relationships with our broad base of CPG retailers, we are committed to collaborating with the best in the industry to bring impactful solutions to retailers and help them grow their business,” said Pat Dodd, President of Global Retail at Nielsen. “We are excited about the opportunity to share RetailNext’s advanced technology solutions with them and believe this collaboration will be a game-changer for the industry.”

Advertisement

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: