Braven, a brand of Bluetooth wireless speakers, has partnered with Frank Mayer and Associates to design, engineer and produce in-store displays that complement its new line of outdoor speakers.
The displays’ secured wireless outdoor speakers have customized interactive play controls with demo tracks that feature the qualities of each model. The in-line counter displays are placed in retail stores where Braven outdoor speakers are sold.
Given the need for retailers to optimize store space as they aim to enhance the consumer experience, building out relevant displays that are designed to attract shoppers to the product can be critical to brick-and-mortar strategies going ahead.
In fact, 68% of shoppers actually have purchased a product or service because a sign caught their eye; and the same percentage said signage is reflective of the quality of products or services, according to a FedEx Office survey.
Frank Mayer and Associates designs and manufactures branded in-store merchandising displays, interactive kiosks and store fixtures for consumer product companies and retailers. The brand has developed displays for numerous partners, including ROBO 3D, Mizuno, GE, Lego and Vitamix.