Extreme Networks has introduced its Retail Guest Analytics solution as part of its ExtremeWireless WiNG product portfolio. This is the Extreme’s first retail product announcement following its acquisition of Zebra’s WLAN business in November 2016.
Extreme developed Retail Guest Analytics to address increasing demands on retail IT departments, which now must support seamless wireless connectivity for in-store shoppers leveraging smartphone technology.
The platform enables retailers to:
Provide simple guest sign-on;
Obtain in-depth shopper analytics, including demographics and preferences, and gather metrics between stores; and
Adjust promotions to drive customer engagement and improve brand experience, while reducing costs and time-to-market.
These analytics are designed to provide brick-and-mortar retailers with the insights needed to compete with online retailers, including information such as the number of mobile customers that entered a store, new customers vs. repeat customers, and customer duration in a store.
In addition to Retail Guest Analytics, Extreme also introduced two new 802.11ac access points (AP), ExtremeWireless WiNG AP 7602 and AP 7622, in addition to its ExtremeSwitching 200 Series.
“Our newest wired, wireless and analytics offerings work in tandem to provide retail customers with cost-effective, scalable solutions, which allow them to manage all activity on the network while gaining deeper insights around customer preferences,” said Dan Dulac, VP of Product Management and Solution Strategy at Extreme Networks in a statement. “Ultimately, this helps the retailer deliver the highest-caliber service the moment a customer sets foot in their store. We’re excited to support our growing retail customer footprint and continue to expand our investment in the market.”
In booth #1249 at NRF, Extreme also will demonstrate its newly introduced AP3916i AP Camera, which offers retailers an enterprise-class dual radio AP with an embedded high definition video camera designed to provide in-store surveillance. Combined with video analytics, the camera can capture insights into foot traffic patterns, length of checkout lines and product placement.