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New Balance Adopts End-to-End Customer Engagement Solution

New Balance is investing in technology that will modernize and elevate the shopper experience in more than 130 of its stores across North America and Europe. The global athletic brand will deploy cloud-based applications from Aptos for end-to-end customer engagement and retail planning solutions, including expanded fulfillment options, optimized merchandise availability and seamless interactions across channels.

The technology deployment will touch nearly every aspect of New Balance retail operations — from how the company engages with shoppers to how orders are captured and fulfilled, as well as how inventory is planned and managed across channels.

To help New Balance keep pace with consumers’ rapidly shifting expectations, the company will also adopt Aptos ONE, a microservices-based SaaS platform. The cloud-native, mobile-first platform leverages a microservices architecture that helps retailers quickly deploy new capabilities. 

“For more than 100 years, New Balance has been a brand and business in motion — we were born to move,” said Stephanie Smith, VP of Retail North America at New Balance in a statement. “The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”

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