Netflix has picked Las Vegas as the location for its third Netflix House experiential retail venue, with an opening planned for 2027. The streaming service will open the first two locations, in the Philadelphia-area King of Prussia Mall and at Galleria Dallas, later this year. Both Houses will feature the Netflix Bites casual restaurant as well as shops offering exclusive merchandise.
Netflix House builds on more than 40 previous live experiences, including a pop-up in Los Angeles and a Manhattan location tied to the Bridgerton series in October 2022. Additionally, Netflix opened experiences related to Stranger Things in New York, Paris and London in 2022.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste,” said Marian Lee, Chief Marketing Officer at Netflix in a statement. “This is fandom come to life, where you can actually step inside the worlds you’ve been watching and loving for years.”
Philadelphia House to Include VR Games and Miniature Golf
The King of Prussia mall location will feature interactive installations related to the shows Wednesday and ONE PIECE, as well as Netflix Virtuals — VR games that allow visitors to play as the main character inside the worlds of Netflix shows. Additionally, a miniature golf course features inspirations from fan-favorite stories for each of its nine holes, with a high-tech twist that unlocks interactive game play.
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The site’s TUDUM Theater will put Netflix shows on a big screen for group events, along with trivia nights, dine-ins and special talent appearances.
In Big D, Surviving Squid Game is the Game
The Dallas Galleria Netflix House will feature a “Survive the Trials” Squid Games interactive installation that will invite visitors to play diabolical games and betray their friends for a chance to win it all. And if that’s not creepy enough for you, there will be an “Escape the Dark” Stranger Things immersive experience, featuring a journey into Hawkins to find three missing townspeople — before the horrors that are lurking attack.
Additionally, Netflix RePLAY will feature physical challenges, immersive story rooms and retro-style games for individual or team play.
“With fresh experiences dropping regularly, there’s always a new reason to come back,” said Lee in a statement. “We are thrilled to welcome our new neighbors in Philadelphia, Dallas and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.”
