vr

Cosmetic Brands Launch AR Try on via Pinterest

Lancôme, YSL, Urban Decay and NYX Cosmetics have launched AR Try on for eyeshadow products on Pinterest as a way to make…

Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’

Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the…

Obsess Enables Full 360 Virtual Retail Showrooms

Obsess, an AR and VR platform, can create virtual showrooms for brick-and-mortar retailers looking to recapture reluctant customers. The experiences aim for…

Report: 46% of Retailers Plan To Deploy AR Or VR Solutions By 2020

Retailers need to advance their AR capabilities or risk falling behind in their ability to engage with customers: 100 million shoppers are…

Walmart Launches Traveling VR Entertainment And Shopping Experience

Spatial&, Walmart’s virtual reality (VR) platform and content studio, will use VR technology at Walmart stores across the country to offer a…

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight…

Convenience Delivery Service Pilots VR Experience With Hershey

An on-demand convenience delivery service and a candy icon teamed up to test a virtual reality experience to explore how and where…

Symphony RetailAI Releases Virtual Store Remodeling Platform

Symphony RetailAI has unveiled the SR Virtual Store Remodeling solution for grocery retailers and suppliers. The VR platform is designed to optimize…

Canadian Sneaker Brand Launches Universal VR Sneaker Store

Six Hundred Four, a Canadian sneaker brand that creates shoes based on commissioned art pieces, has launched a VR sneaker store that…

Macy’s Expands VR Pilot To 60 Stores, Will Add Mobile Checkout Nationwide By End Of 2018

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at…

Walmart Tech Incubator Acquires VR Specialist Spatialand

Walmart’s technology incubator Store No. 8 has created its third portfolio company, with the acquisition of virtual reality (VR) platform and content…