Netflix

Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now

Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for products made in America,…

Netflix Bets on Las Vegas as Site for Third Permanent Netflix House

Netflix has picked Las Vegas as the location for its third Netflix House experiential retail venue, with an opening planned for 2027….

How to Make Subscription Commerce a True Win-Win Value Exchange

SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and the few that it…

How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals),…

AI-Powered Knowledge Graph: The Key to Personalized Customer Journeys

Modern consumers expect personalized experiences tailored to their unique preferences, behaviors and needs. Businesses striving to meet these expectations are turning to…

5 Key Traits of CTV Advertising Winners

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via…

The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are…

New Simon Campaign Touts Malls’ Multi-Generational Appeal

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person…

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart…

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris shoppable. And for fans…

The Cost of Inaccessibility: Businesses Lose More Than $6.9 Billion Annually

If you think it is costly to design accessible and inclusive websites, just think about how much inaccessibility will cost your business….

UPDATE: Netflix Shares Locations of First Two Permanent Brick-and-Mortar Stores

[Update as of June 18, 2024] Netflix has announced that the first two “Netflix Houses” in the U.S. will be located at…

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